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Marketing
Reaching the right people, at the right time, with the right message with the greatest efficiency and least amount of waste while maintaining a planned budget is Inspired Marketing Solutions goal for its clients.
Planning and Brainstorming
From cave paintings, to early network TV soap operas, to today’s 360-degree marketing environment the basic challenge remains the same. What changes are the ways and means of the demands on an individuals’ time and the ever-changing media channels and options.
At Inspired Marketing Solutions, Inc., we get it! We understand that in order for a client to successfully be heard by their target audience we need to begin with a thorough understanding of the targets’ lifestyles and consumption habits. How they spend their work and free time and how that relates to the message the client is communicating.
Our Planning & Brainstorming meetings will help to uncover the clients marketing needs to help develop the right message.
Market Development
Developing your marketing right takes a unique combination of art, science and insight. Inspired Marketing Solutions, Inc., will use syndicated research, all available geographic, demographic and psychographic information. A thorough understanding of all media types and their role in peoples lives as well as media measurement tools such as reach and frequency analysis, CPM (cost per thousand), audience composition, and coverage analysis to make sure we are on target. Then, to make sure we crunch the numbers again and check our instincts to make sure we are delivering the optimal plan.
How do you know it works? We measure, assess, and continue to crunch the numbers until we are absolutely convinced that the media we promised is the media that is delivered. If our analysis shows that media is under delivering, we go back and negotiate bonus placements to make sure you get what you pay for.
Since we do our homework upfront, we are able to seek out and identify or create the best value added program available. In this day and age of media conglomerates, value added has reached new heights; cross media and event promotions are often available as part of a buy. That is if you have the relationships and you understand your clients target audiences.
Campaign Development and Services
Even more important, we make sure all of your communications programs are fully integrated. We make sure that your paid media works in concert with your public and relations efforts, your sales and admission calendars, and any events or trade show initiatives to ensure that everything is on target, on budget and on time.
We are experts in all forms of communications and our integrated communication and media planning and buying functions include:
- Website Development and Design
- Search Engine Optimization
- Search Engine Marketing
- Broadcast TV and radio, network, spot and syndication
- Cable Television
- All types of print media
- On line opportunities
- Out of home media in all shapes and sizes from spectaculars to matchbooks
- Event planning
- Sales planning
- Trade Show planning and management
- What do you get? An action oriented, detailed, integrated plan that clearly identifies all activities and defines spending parameters. Inspired Marketing Solutions, Inc.’s assistance in placing a buy will help the client negotiate for the best possible rates; but we will also assist the client to work with the media and not against the media to obtain maximum impact, not just maximum savings.
Implementation of Campaign : Reach, Frequency, and Message
Reaching the desired demographics
- Miscommunication to the wrong target develops a weak campaign. At Inspired Marketing Solutions, Inc., we probe into your product to find out who is your customer.
Creating frequency for branding or action
- At Inspired Marketing Solutions, Inc., we determine if you are branding (preparing to be “on” or creating an action campaign looking for the customer who is “on”. Low frequency spread out creates a branding campaign. High frequency condensed creates an action campaign.
Based on budget and urgency of delivery, Inspired Marketing Solutions, Inc., will determine through frequency what the is the right solution.
Executing the message
- Creativity links your product, your campaign and your customer/client. At Inspired Marketing Solutions, Inc., we base a good portion of your campaign on the creativity necessary for your customer/client to buy.
Negotiating The Buy
Inspired Marketing Solutions, Inc., assistance in placing a buy will help you negotiate for the best possible rates, but we will also assist you to work with media and not against the media to obtain maximum impact not just maximum savings.
How do you know it works? We measure, assess and continue to crunch the numbers until we are absolutely convinced that the media we promised is the media that is delivered. If our analysis shows that media is under delivering, we go back and negotiate bonus placements to make sure you get what you paid for.
At Inspired Entertainment Solutions / Inspired Marketing Solutions, Inc. Our Focus is The Client! We seek to find the clients’ Dominant Entertainment and/or Marketing Motives.
- Our marketing services are currently working with all types of businesses on a local, regional, and national level – specializing in entertainment tour marketing.
- Our entertainment and talent booking department schedules engagements nationally, regionally, and locally.
Together, marketing and entertainment services have mastered the return on investment to Maximize revenue at the request of the client.
Company Acceptance
At Inspired Marketing Solutions, we believe that relationships begin with two. Therefore, our initial meeting is for YOU, the client, to determine if our approach to your marketing needs fits with you, the client’s philosophy.
Similarly, we also believe that in marketing your company we too have to have a level of acceptance of your company within our marketing philosophy: that your mission is understood by our company. Therefore, the best start, foundation, or beginning of a good relationship means your company and Inspired Marketing Solutions, Inc., both have accepted to move forward with the marketing.
Philosophy Marketing Strategy
At Inspired Marketing Solutions Our Focus is The Client!
We seek to find the clients’ “Dominant Business Motive”. We then develop a marketing strategy to help your business grow fulfilling your dominant business motive. Our marketing strategies have allowed business owners to be able to have an excess cash flow; allowing you to enjoy personal time and travel with yourself and family, and enjoy the benefits of business ownership.
At Inspired Marketing Solutions, Inc., our mission is to focus on building deep relationships with our clients. Here at Inspired Marketing Solutions, Inc., we have experienced the industry from every perspective; as media buyers, media sellers and as clients. The result is a focused team with the ability and insight to help our clients achieve all of their marketing goals.
